‘Drive to Survive’ made F1 a hit. Sports car racing is cashing in, too – The Athletic – The New York Times

“Drive to Survive” has revolutionized Formula 1’s appeal, drawing in millions of viewers and revamping the sport’s image. As F1’s popularity surges, sports car racing is also reaping the benefits, with increased fan engagement and lucrative sponsorships.

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Author : Olivia Williams

Publish date : 2026-09-10 08:33:00

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